the art of ruddell

A pictorial summary of my work from 1968 to the present day!

During my apprenticeship I spent time in the Jaguar Chassis drawing office, working for the late Stan Paskin, on ABS systems and suspension components, before moving to the Body Drawing Office where I focused on production detailing and full size body layout.


Working on design submissions from Bertone and Guigiaro in the mid 70s exposed me to the new concepts end of engineering and I began to look for a way to get more directly involved.


After 10 years in engineering I took six months out to consider my next career move. Travelling for several months across the Amazon in South America I made a documentary about life in the rainforest, painted and sketched trees and buildings and finally made the decision to return to the automotive industry.


Working in the design studio after a background in body engineering and production meant I approached design from the point of view of manufacturability above everything else.


Development of magic marker rendering techniques, heavily influenced by the artwork of George Thomson and Roger Zrimec: The "underlay" for this sketch was based on a CAD print out of the XJ40, with a model standing in front of the car scaled at 5'8" tall.


With the Group B Jaguar project we developed the design in M.I.R.A.'s moving ground wind tunnel rig, simulating negative pressure (downforce) under the car and through calibrated model radiators.


The key stages of the design process that we were involved with were concept sketches, engineering feasibility, aerodynamic evaluation, presentation models and photography. This was the meat in the Product planning/Marketing sandwich . . . .


Launch my first series of Limited Edition prints, the Ground Level Collection, using design office marker techniques and featuring classic Porsche and Ferrari sports cars. Advertising in several car magazines, prints sell world wide!! Buy from here.


Investigation into using CAD for design as well as Engineering. Using Computervision visualisation tools to create dramatic on screen images.


Fact finding mission to Wavefront in Santa Barbara in 1988, on behalf of Jaguar and Computervision, to look at their high end rendering tools; taking with me some sample CADDS 4X models. As my first real exposure to the design software industry, this visit was instrumental in my later decision to move into computer graphics.


Using Alias Studio design software, it is possble to replicate Sir William Lyon's creation of the Jaguar XK120 by creating cross-sectional profiles and blending the body surfaces through them, in real time!! Finishing off with a photo-realistic rendering.


Design consultancy for various companies including Reliant, DCA and TWR Jaguar Sport, using marker rendering techniques.


Launch second series of Limited Edition prints, the Classic Evolution series; each print is a visual portrayal of the evolution of each of these famous racing cars. Buy from here.


Limited Edition art prints of famous racing cars: A lot of time is spent ensuring the detail in the pictures is period correct. When it is possible to get access to the original cars - or drivers - it is a huge bonus!


CDI software demonstration: As applications specialist - showing potential customers how DesignConcept3D software would benefit them - this involved trade shows in many places including the Hotel Queen Mary in Long Beach and the CNIT (in Paris la Defense), flying on Niki Lauda's airline and generally going on a lot about how brilliant DesignConcept3D is!


CDI software training: Creating and delivering training courses to enable new customers to get up and running with DesignConcept3D. Working mostly in the USA, France and Asia with customers that are in the automotive, marine and apparel industries.


CDI software development: Bra Design research project with Marks and Spencer, Courtaulds Lingerie and Loughborough University. I visited Playtex in New York, Triumph in Germany and the China Textile Institute in Taiwan, chasing the elusive functionality that would allow lingerie designers to commence new designs directly on screen in 3D!


CAD for Vintage Racing car design: Created totally on screen after digitising round the driver as he sat in position on a bare chassis. Hand fabricated in aluminium from plotted out drawings.


IT support for VBE Restorations: Involves reverse-engineering, design, exhibitions, marketing and movie making to promote this leading W O Bentley specialist, which is made up entirely of automotive industry experts.


Launch third series of Limited Edition prints, iconic Grand Prix cars. These highly detailed studies document the races, the drivers, the chassis numbers and the helmets of each of the drivers who won Grand Prix with them. Buy from here.


Classic Team Lotus F1 Drivers poster: Utilising 3D scanning, 3D modelling, 3D - 2D flat pattern creation for mapping graphics, and finally raytracing to produce the finished images.


Return to old school rendering for 2015 marketing campaigns for The Lagonda Club and The Bentley Drivers Club.