the art of ruddell


After some years in the Body Engineering department of Jaguar Cars I expanded my repertoire with magic markers, soft pastels and spray cans:


this design was later turned into a quarter scale model - pictures at end of this gallery.


1 to 1 scale drawing done on the back of a dyeline print of a full size front elevation of the XJ40 clay model in 1979 - I reversed the print and traced the lines through, added some perspective for the cab, and used spray cans to colour in the picture.

side elevation sketch, at quarter scale, of the clay model in 1980 - the main lines remained unchanged from this date up until the vehicle launch in 1986

trying out the "ink on a cloth" method, after masking parts of the drawing out. This 1 to 1 scale rendering was an alternative XJ40 body style showing a taller glass area, but while Jaguar often added 4 inches to the length of its models, adding height was anathema to Bob Knight!

further rendering technique development on the XJ80 ( mid size saloon ) - ink on cloth and then a airbrush for the wing shading . . . conventional airbrushing on such a huge drawing was a bit insipid, so . .

for this full size sketch I used car spray cans from Halfords! This meant that there was no margin for error, but the benefits were great . . really intense colours. Jaguar photographer Mick Cann stands by the drawing to demonstrate its scale.

a normal day at the office . . the view right outside my office door, of the Jaguar factory in 1978 . . sadly it is now a housing estate.

the Mole

Bertone's absurd Stratos Zero concept which really captured our imagination. Drawn on orange canson paper with a fair bit of crayon work on top of the magic marker.

one of my first marker renderings - based on a Chris Field sketch from Vauxhall. This was a popular picture and I did several copies for people. I love the stark dramatic magic marker colours.

quite an early sketch - a new sports car heavily influenced by the Lotus Esprit I think, a nice collection of classic Jaguar sports cars in the background

Several of us spent the 1980 Easter holidays entering a Motor magazine competition to design a new MG sports car. George Thomson won ( inset ) but the rest of us got a nice mention!

if you need to add human interest to a picture Isabella Rossellini has to be first choice . . .

still looking at medium sized saloon ideas ( an on-off-on project during the 80s ): this one appeared in Marilyn Kenny's book "Design Graphics" in 1987

the Daimler DS420 Limousine was a milestone design, when it was released in 1968. After the contruction of a running prototype under Sir William's direction, the lion's share of the body design was completed by Jack Dunnett in Body Engineering . .

production moved from Park Sheet Metal/Kingsbury to Browns Lane in 1979 and thereafter the Limo manager Keith Cambage ( inset ) commisioned several facelifts. Discussions of a complete replacement, however, took place in 1983 . . .

we produced some concept drawings of a modern limousine, based on the current XJ6, the DS420 being based on the Mark X Jaguar. However, at only 3 hand built cars a week, the limousine operation was soon no longer viable and production ceased in 1992 after 4116 cars had been built.

it could have been a spectacular vehicle echoing the DS420 theme. This image appears in Nick Hull's book Jaguar Design, a story of style published Sept 2015.

part of a rendering programme started in 1984 by Geoff Lawson when the unions were on strike and we had no clay modellers. We were tasked with creating some "neat sketches" of concept vehicles to be framed and circulated throughout the Executive Offices.

It was also Geoff Lawson's suggestion to stylise my signature which I have kept ever since.

black flowmaster ink could be spectacular . . .

the "ink on a cloth" method, still using flowmaster inks, but applying them with a cloth onto drawing film - so same heady smell but a very different end result.

another popular format was to use a separate background to set the theme of the design.

maybe some American influence here with double curvature glass after the style of the Trans Am

my Bentley period: this being a Speed Six, originally a boat tailed car, that actually competed at Brooklands in the 1930s, fully restored by Richard Cresswell ( pictured ) between 1984 and 1988. This car appeared in an Autocar road test on 23rd November 1988.

proposal for a one-off 4 Litre Bentley special with a racing tail and a full Brooklands exhaust system

a working sketch, showing some drawing notations, based on a 4 Litre Le Mans "Blower" Bentley

the 6 litre engine of PF 6205 which has a Le Mans cam and 4 valves per cylinder to produce 200bhp at 3000rpm
the 3 Litre Speed Bentley winner of the Le Mans 24 hours in 1927, known as Old No.7 . . after winning in 1924 this car started a run of 4 consecutive Le Mans victories.

series of ads that ran in the 2015 Lagonda Owners Club magazine for VBE. This is the mighty V12 Rapide.

series of ads that ran in the 2015 Lagonda Owners Club magazine for VBE. This is 6 cylinder LG45. For 1937 this is a serious piece of styling!!

drawing of the prototype Ferrari F40 engine, with the fabricated inlet manifolds

Ferrari Testarossa engine. Both these line drawings were printed out onto clear acetate and then hand tinted with magic marker.

ski-ing expeditions in the Black Forest in 1979 - 1981 were courtesy of this Volvo Plaxton coach

Triumph roadster drawing for a customer.

The Mazda MX-5, designed by Mark Jordan in the Santa Barbara Mazda studios. As I worked in Santa Barbara for a week, and also met Mark's father, Chuck Jordan at the GM Tech Centre in Michigan, I felt a sort of connection with this design.

ever since I drew a Mini as a schoolboy ( inset ) I have wanted to do a decent sketch of a Mini so a commission to draw the restored AUK 291B was the perfect opportunity.

I laid the main blocks of colour down first, applied pastels with a cotton pad to bring out the reflective areas on the bonnet and roof. Crayons were used to bring out the colour of the famous BS ( 381c ) Middle Bronze Green engine block!

To finish the rendering off designer's gouche was used to create the highlights

a drawing of my father done for his birthday, portraying the first three cars he owned in the 1920s

a book of Reliant Pick-up variations done for Jonathan Heynes when he took over Reliant. This picture appeared in an Autocar article on Reliant in January 1997

at the end of the report was this Product Plan summary


a 4 wheeler version of the Bond Bug, plus a stylish sports car based on a mysterious bodyshell that Heynes discovered behind the factory, were ideas that were considered at the time . . .

the competition version of the Reliant sports car . . .

rear three quarter view of the 4 wheel BUG

a Harrods version of the XJ6 - one of several renderings presented to Mohamed Al Fayed . . .

rear view of the Harrods XJ6

the Harrods XJ6 - I commissioned Ian Young to produce the interior style proposal and he did a fantastic job!

We had some involvement with the TWR XJR6 - submitting several Silk Cut graphics schemes.

Jaguar Sport was still operated externally by TWR Engineering, who commissioned me to propose some facelift concepts for the XJS and XJ6

XJS revised interior with more of a competition theme.

XJ6 revised interior with more of a competition theme. Both these schemes featured seats that leaned towards the style of the XJ220 seats.

early ideas for the Jaguar Group B, which later became the Jaguar XJ220

aimed primarily at racing, the shape had to be aerodynamically functional

part of the Group B series of renderings, this one appeared in Marilyn Kenny's book "Design Graphics" in 1987

finished design proposal - this picture appeared in the Japanese magazine CAR STYLING in March 1989 where it was commented on that it showed "Group C overtones ". . . I'll accept that!

Whilst lecturing at Loughborough University in 1989 I discovered this 10th scale wooden model under a table. It looked like Malcolm Sayer's XJ13 wind tunnel model that was tested at the University in the early 60s. We fired up the old windtunnel and created a series of "period" pictures . . .

quarter scale drawing of the Group B wind tunnel model ( below ) into which we incorporated the mounting structure requested by M.I.R.A

passing smoke over the shape - this is the first Group B quarter scale model running in the M.I.R.A. moving road wind tunnel

ground effect does work - our most extreme diffuser proposals sucked the belt off the rollers and brought the windtunnel to a grinding halt. The same thing happened during the scale model development of Team Lotus' Type 78. Today's Formula One teams use a steel belt . . .

Quarter scale model photoshoot at Cape Royal, on the north rim of the Grand Canyon, as sun sets!

the Group B Jaguar, original concept for the Jaguar XJ220, makes its way down the Champs Elysees amidst great adulation . . . .

a quarter scale styling exercise turned into a fibreglass model. Featured in Andrew Whyte's book "Jaguar XJ40 - the evolution of the species " he asked :- "new developments - is this model a clue or a red herring?" that would have been telling . . .

composite photography by Jaguar photographer Mick Cann in the days before Photoshop - back projected 35mm slides and multiple exposures . . the Cape Royal picture above was produced the same way.

The leaping Jaguar - painted in mainly black gouche on top of black flowmaster . . on artboard.

some other stuff: a visualisation of the building extension to Bethel Church in 1978

Meryl Streep in search of an Exeter hotel in "The French Lieutenant's Woman" . . a quick sketch done mainly with magic marker.

U2 pose as gunslingers during The Joshua Tree period.