the art of ruddell


After some years in the Body Engineering department of Jaguar Cars I expanded my repertoire with magic markers, soft pastels and spray cans:


part of a rendering tutorial that appeared in the in-house "Jaguar Topics" magazine, showing me demonstrating the application of pastel with a cotton pad, and a drawing film mask. This is a technique I still use for my watercolour art today.


before the XJ40 was launched in 1986 we looked at a 2 door coupe version of the car, as a total ground up re-skin


TWR's driver of choice Martin Brundle stands beside a competition version of the 2 Door: done in 1990 these two sketches were retrospective . .


as the actual project took place in '85 and '86: a version of the perforated wheel trims made it onto the XJ40.

on the quarter scale GRP version of the design I taped it up as a 4 door, predating the XJ90 by several years, although I don't recall ever hearing the designation XJ90 until I read Nick Hull's book!

composite photography by Jaguar photographer Mick Cann in the days before Photoshop - back projected 35mm slides and multiple exposures . .


1 to 1 scale drawing done on the back of a dyeline print of a full size front elevation of the XJ40 clay model in 1979 - I reversed the print and traced the lines through, added some perspective for the cab, and used spray cans to colour in the picture.

side elevation sketch, at quarter scale, of the clay model in 1980 - the main lines remained unchanged from this date up until the vehicle launch in 1986

trying out the "ink on a cloth" method, after masking parts of the drawing out. This 1 to 1 scale rendering was an alternative XJ40 body style showing a taller glass area, but while Jaguar often added 4 inches to the length of its models, adding height was anathema to Bob Knight!

further rendering technique development on the XJ80 (mid size saloon) - ink on cloth and then a traditional artists's airbrush for the wing shading . . .

the XJ80 got as far as a quarter scale clay model but gradually ran out of steam in the early 80s, to be revisited in 1999 with the Jaguar S Type

moving on from airbrushing I used car spray cans from Halfords! This meant that there was no margin for error, but the benefits were great . . really intense colours. Jaguar photographer Mick Cann stands by the drawing to demonstrate its scale.

a normal day at the office . . the view right outside my office door, of the Jaguar factory in 1978 . . sadly it is now a housing estate.

the Mole

Bertone's absurd Stratos Zero concept which really captured our imagination. Drawn on orange canson paper with a fair bit of crayon work on top of the magic marker.

one of my first marker renderings - based on a Chris Field sketch from Vauxhall. This was a popular picture and I did several copies for people. I love the stark dramatic magic marker colours.

quite an early sketch - a new sports car heavily influenced by the Lotus Esprit I think, a nice collection of classic Jaguar sports cars in the background

Several of us spent the 1980 Easter holidays entering a Motor magazine competition to design a new MG sports car. George Thomson won (inset) but the rest of us got a nice mention!

if you need to add human interest to a picture Isabella Rossellini has to be first choice . . . a bit of blue sky thinking on the XJ-S in 1984: Trans-Am style reverse curvature rear glass, and modified rear lamp treatment. The lamps made it onto the XJS Facelift in 1991 after I had left Jaguar

still looking at medium sized saloon ideas (an on-off-on project during the 80s): this one appeared in Marilyn Kenny's book "Design Graphics" in 1987

the Daimler DS420 Limousine was a milestone design, when it was released in 1968. After the contruction of a running prototype under Sir William's direction, the lion's share of the body design was completed by Jack Dunnett in Body Engineering . .

production moved from Park Sheet Metal/Kingsbury to Browns Lane in 1979 and thereafter the Limo manager Keith Cambage (inset) commissioned several facelifts. Discussions of a complete replacement, however, took place in 1983 . . .

we produced some concept drawings of a modern limousine, based on the XJ40, the DS420 being based on the Mark X Jaguar. However, at only 3 hand built cars a week, the limousine operation was soon no longer viable and production ceased in 1992 after 4116 cars had been built.

it could have been a spectacular vehicle echoing the DS420 theme. This image appears in Nick Hull's book Jaguar Design, published Sept 2015.

part of a rendering programme started in 1984 by Geoff Lawson when the unions were on strike and we had no clay modellers. Geoff tasked us with creating some "neat sketches" of concept vehicles to be framed and circulated throughout the Executive Offices.

It was also Geoff Lawson's suggestion to stylise my signature which I have kept ever since.

black flowmaster ink could be spectacular . . .

the "ink on a cloth" method, still using flowmaster inks, but applying them with a cloth onto drawing film - so same heady smell but a very different end result.

another popular format was to use a separate background to set the theme of the design.

maybe some American influence here with double curvature glass after the style of the Trans Am

something . . . dated January 1984

my Bentley and Rolls Royce period: this being a Bentley Speed Six, originally a boat tailed car, that actually competed at Brooklands in the 1930s, fully restored by Richard Cresswell between 1984 and 1988. This car appeared in an Autocar road test on 23rd November 1988.

proposal for a one-off 4 Litre Bentley special with a racing tail and a full Brooklands exhaust system

a working sketch, showing some drawing notations, based on a 4 Litre Le Mans "Blower" Bentley

the 6 litre engine of PF 6205 which has a Le Mans cam and 4 valves per cylinder to produce 200bhp at 3000rpm
the 3 Litre Speed Bentley winner of the Le Mans 24 hours in 1927, known as Old No.7 . . after winning in 1924 this car started a run of 4 consecutive Le Mans victories.

The mighty 4 Litre Lagonda V12 Rapide, the project that was run by WO Bentley after he had left Rolls Royce. Styled by Frank Feeley, who would later do the DB Aston Martins.

this and the previous picture were ads that ran in the 2015 Lagonda Owners Club magazine for VBE. This is 6 cylinder LG45. For 1937 this is a serious piece of styling!!

scale side view drawings were the bread and butter activities of the Body Drawing Office in the 1970s. With this Rolls Royce trilogy I am re-visiting those long forgotten skills, drawing on Ozalid film with a chisel point 2H pencil to create the vehicle specs

each drawing is exactly 1/11th scale and shows how the Rolls Royce style developed from the 40s to the 90s, with some overall dimensions remaining amazingly similar!

Magic marker techniques are used to complete the drawings, using the methods we employed in the 80s to sketch new concepts. All three pictures are available as A2 stretched canvas prints.


drawing of the prototype Ferrari F40 engine, with the fabricated inlet manifolds

Ferrari Testarossa engine. Both these line drawings were printed out onto clear acetate and then hand tinted with magic marker.

ski-ing expeditions in the Black Forest in 1979 - 1981 were courtesy of this Volvo Plaxton coach, which I rendered for some Oak Hall promotional material

Triumph roadster drawing for a customer.

The Mazda MX-5, designed by Mark Jordan in the Santa Barbara Mazda studios. As I had driven an MX-5, worked in Santa Barbara and also met Mark's father, Chuck Jordan, I enjoyed connecting with this design.

ever since I drew a Mini as a schoolboy ( inset ) I have wanted to do a decent sketch of a Mini so a commission to draw the restored AUK 291B was the perfect opportunity.

I laid the main blocks of colour down first, applied pastels with a cotton pad to bring out the reflective areas on the bonnet and roof. Crayons were used to bring out the colour of the famous BS ( 381c ) Middle Bronze Green engine block!

To finish the rendering off designer's gouche was used to create the highlights

a drawing of my father done for his birthday, portraying the first three cars he owned in the 1920s

a book of Reliant Pick-up variations done for Jonathan Heynes when he took over Reliant. This picture appeared in an Autocar article on Reliant in January 1997

at the end of the report was this Product Plan summary


a 4 wheeler version of the Bond Bug, plus a stylish sports car based on a mysterious bodyshell that Heynes discovered behind the factory, were ideas that were considered at the time . . .

the competition version of the Reliant sports car . . .

rear three quarter view of the 4 wheel BUG

another small car project The Atom, part of a portfolio that I showed to GM in Detroit

at 10' 7" it was nearly as short as the original Mini . . nearly . . .

the Volvo period: Canewdon were recruiting a team to support Volvo Design in Gothenburg

these were some renders I presented at the interview . . I didn't get the job; years later I demonstrated DesignConcept3D in the studios at Gothenburg . . it actually wasn't a bad place!

a Harrods version of the XJ6 - one of several renderings presented to Mohamed Al Fayed . . .

rear view of the Harrods XJ6

the Harrods XJ6 - I commissioned Iain Young to produce the interior style proposal and he did a fantastic job!

We had some involvement with the TWR XJR6 - submitting several Silk Cut graphics schemes.

Jaguar Sport was still operated externally by TWR Engineering, who commissioned me to propose some facelift concepts for the XJS and XJ6

XJS revised interior with more of a competition theme.

XJ6 revised interior with more of a competition theme. Both these schemes featured seats that leaned towards the style of the XJ220 seats.

early ideas for the Group B Jaguar, this drawing shows the aerodynamic intent . . gradually rising upper surfaces, and sharply cut off air dam and sill sections

aimed primarily at racing, the shape had to be aerodynamically functional

mid engined sports car done in 1984 some months before we started looking at a serious road going racing Jaguar, the Group B, this sketch appeared in Marilyn Kenny's book "Design Graphics" in 1987

finished design proposal - this picture appeared in the Japanese magazine CAR STYLING in March 1989 where it was commented on that it showed "Group C overtones ". . . now I wonder why that was?!

quarter scale drawing of the Group B wind tunnel model (below) into which we incorporated the mounting structure requested by M.I.R.A

passing smoke over the shape - this is the first Group B quarter scale model running in the M.I.R.A. moving road wind tunnel

ground effect does work - our most extreme diffuser proposals sucked the belt off the rollers and brought the windtunnel to a grinding halt. The same thing happened during the scale model development of Team Lotus' Type 78. Today's Formula One teams use a steel belt . . .

Quarter scale model photoshoot at Cape Royal, on the north rim of the Grand Canyon, as sun sets!

the Group B Jaguar makes its way down the Champs Elysees amidst great adulation . . . . haha if only

The leaping Jaguar - painted in mainly black gouache on top of black flowmaster . . on artboard.

some other stuff, working drawings and unfinished renders . .

a Group B racing Jaguar was very much on my mind at the time these sketches were done, around 1985

sketch showing the rear diffuser area of the car: the concept was that the entire car was an inverted wing profile that accelerated the airflow and created low pressure beneath the car, in accordance with the Bernoulli principle, that effectively "sucked" the car towards the road.

a scale "schematic" showing the diffuser area of the car floor from 2 angles. Very much a broad brush strokes approach until we could get the model onto the moving ground wind tunnel and get some real data back from testing. (Picture shown further up gallery)

a typical feasibility scale drawing of a new Jaguar body style. Drawn here at eighth scale the design is drawn over a 200mm grid, and over existing packaging hard points . .

this particular design shows a boot lid over 4" higher than the XJ40 (XJ40 is shown by the thin red line) the federal bumper testing rig shape and also pertinent notes and comments

a visualisation of the building extension to Bethel Church in 1978

Meryl Streep in search of an Exeter hotel in "The French Lieutenant's Woman" . . a quick sketch done mainly with magic marker.

U2 pose as gunslingers during The Joshua Tree period.